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7:30 |
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REGISTRATION AND BREAKFAST |
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8:00 – 9:00 |
Opening Keynote |
The Culture of a Market-Driven High-Tech Company
Jakki Mohr, Jeff and Martha Hamilton Distinguished Faculty Fellow
Department of Management & Marketing, University of Montana |
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9:00 – 10:00 |
Joint Session I |
Unlocking the Door Between Sales and Marketing
Facilitator: Dr. Ian McCarthy, Associate Professor, Segal Graduate School of Business, Simon Fraser University and Canada Research Chair of Management of Technology.
Sales Speaker: Jack Allison, Partner, Conselleo
Marketing Speaker: Murray Smith, Director of Marketing, WebNet Global |
10:00 – 10:30 |
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BREAK |
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10:30 – 11:30 |
Joint Session ll |
Sucessfully Moving a Lead to a Sale
Speakers: Greg Malpass, Founder, Traction Sales & Marketing
Elizabeth Wood, Director of Business Process, Business Objects
Dale Borland, President and CEO, Marqui |
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THE KEYS TO SUCCESS ROUNDTABLE LUNCH |
11:30 – 1:30 |
20 Topics
@ 20 Tables
in 20 Minutes |
20 Experts Share their Trade Secrets
A lunch buffet will be served during this session |
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1:30 - 2:30 |
Jumping the First
hurdle |
Warm up your Cold Calls
Getting beyond "hello"
Speaker: John Edmondson, President and Founder, JTE Management
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Product Marketing on a Shoestring:
Rising above the sea of giants
Speaker: Gordon McNeill
Director of Product Management, Vision Critical |
2:30 - 3:00 |
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BREAK |
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3:00 – 4:00 |
From the Funnel to
the Finish Line |
Two Ears One Mouth
A guiding principle for sales success
Speaker: William F. (Bill) Huva, VP Marketing,
Sierra Systems, Former VP Operations, ResponseTek |
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Marketing to Fill the Funnel
Tips and tricks for successful lead generation
Panelists: Scott Pledger, VP Marketing, Sage Software
Angie Hirata, Worldwide Director, Marketing and Business Development, Maximizer Software. |
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4:00 – 5:30 |
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CATERED RECEPTION AND TRADESHOW |
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